This W.K. Kellogg Foundation pilot program connected at-risk youths to employers and service organizations. The youths in the program are motivated and have real-world skills, but they don't necessarily know how to jump-start their careers. NewOptions@Work helps these youths identify and express their talents in ways that align to employment, and it provides tools for employers to share richer job/workplace details and reduce the high turnover of entry-level positions.
Gravitytank developed a working prototype that captured a youth's comprehensive skills, interests, and achievements. Youths could browse and map matched job listings that were enriched with peer videos and summaries of responsibilities, expectations, career paths, and wages. Each youth's personal profile featured endorsements, skillsets, and an engaging short web video introduction.
gravitytank · 2010 | Creative direction: Chris Conley | Information architecture: Andrew Day | Design: Kariya Moritsugu, Antonio Garcia, Andrew Day | Engineering: Tom Sublewski, Seth Mabbott, Andrew Day, Abby Nielsen